The value equation is a binary one. Your customers are either getting value, or they’re not.

Value-Added Marketing Tips (For Any Business) One of the best things about value-added marketing is its simplicity. In nearly all cases, a brand won’t need a huge budget or a genius marketing ...

The hard truth is that your IT organization’s work doesn’t speak for itself. Communicating its value requires developing a marketing mindset and storytelling skills across IT’s ranks.

The success of a great company depends on multiple things. In order for a company to become a success and to stay at the top of their market, many vital elements need to align, and the owner of the ...

How Marketing Adds Value Marketing and communications professionals understand how the media works, what journalists want and how to position firm messages effectively. They can train lawyers to: ...

Intrinsic value and market value are two distinct ways to value a company. Market value is a measure of how much the market values the company, or how much it would cost to buy it.