Since 2022, when Ally Financial decided to heavily invest in women's sports, the popularity of female leagues has exploded.

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments ...

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives formed ...

With all the questions surrounding on how the uniform designs will look in the Nike era. Auburn uniform researcher Clint Richardson broke down his expectations for each major sport.

Java House is expanding its involvement in the NTT INDYCAR SERIES to include sponsorship of the race this month at WeatherTech Raceway Laguna Seca.

West Ham have confirmed a new front-of-shirt sponsor for the 2025-26 season by announcing a multi-year partnership with Irish betting firm Boyle Sports. The partnership comes despite Premier ...

The Nationals have their first-ever jersey patch sponsor: AARP. The sides announced a multiyear deal Monday, with the AARP logo appearing on all Nationals jerseys during the regular season, postseason ...

Venmo, which is owned by PayPal, will sponsor "the first-ever Big Ten Rivalry Series, spanning football, men's and women's basketball," and work with the two conferences "to enable acceptance for real ...

Days after crowning a new champion at the VCT Masters Toronto tournament, Riot Games has issued a statement explaining a new policy that will open up betting as a sponsorship category for Valorant ...

In a major shift for college sports payments, online payment services company PayPal said Thursday it's partnering with two major college athletic conferences to help distribute money directly to ...

Venmo's release noted that it will become deeply involved in college sports, serving as the presenting partner for the first-ever Big Ten Rivalry Series and partnering with the Big 12 Conference ...

PayPal is partnering with Big Ten and Big 12 conferences for college sports payments, creating a new system that lets universities pay athletes directly.