“The yellow Smiley was the first time that France-Soir had ever put colour on the front: everything else was black and white.” Smiley’s brand partnerships in the 1970s were simple, charming affairs – ...

The Smiley siblings grew up in the datacenters of their father’s software company, where they had a front-row seat to the work he did to support small and midsize businesses, most of which were ...