Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

What Is a Sales Promotion & How Is It Used in International Marketing?. Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly ...

Eleven's marketing strategy becomes crystal clear every July 11, when millions of Americans willingly line up for free frozen ...

A promotion can refer to an employee’s career advancement, creating awareness around product deals, or creating buzz around little-known stocks.

A 26-year-old woman accused Manoj Yadav of rape over two years by promising job promotion. Both worked at a marketing company ...

IGA has begun a new partnership with the NWPB to launch a marketing and education campaign designed to boost watermelon ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

It's estimated that every dollar invested in tourism marketing generates a return of $31 to $34 in hotel room night revenue.

Courtney Ott will lead Cinetic Marketing. Her promotion comes after news broke that longtime head Ryan Werner is leaving the company to take over as president of global cinema at Neon. Ott joined ...

As US olive oil consumption inches forward, industry leaders see untapped potential in foodservice, storytelling and a ...

Marketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are the consequences?