More Resources on Product Positioning and Market Fit. Positioning in Crowded Markets: How to Make Any Product Obviously Awesome. The Key to Successful Positioning: '3Cs' Research. 26 Universal ...

Don't confuse a positioning statement with market position. As Harry Beckwith states so clearly in his book Selling the Invisible, "A position (or statement of position) is a cold-hearted, no-nonsense ...

Since marketers must first define who the ideal customer is, a positioning strategy helps companies focus. Before marketing managers create a statement, they need to know what the ideal customer's ...

Marketing your small business, product or service requires a multi-layered approach to selling, not simply announcing that you're here and you're the best option. Adding different messages to your ...

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025?

In the market, positioning can be deployed through product innovation, M&A, pricing or business model, favorable customer experience, speed to market, or exploiting a competitor’s weakness.

Nailing your firm’s market positioning is the first step toward marketing success. However, when it comes to law firms, positioning doesn’t stop at the institutional (firmwide) level.

One of the most iconic books on business out there is Sam Walton Made in America. As you finish the book, you get the following takeaways. Sam Walton was extremely consistent, committed to his ...