Effective market segmentation not only identifies the most profitable customers—it also optimizes pricing, distribution, and new product development.

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Customer Segmentation vs. Market Segmentation Sometimes, there’s confusion around customer segmentation and market segmentation since many companies use the terms interchangeably.

Market segmentation theory is part of a greater attempt to understand the economy based on how bonds are performing. Read on to learn more.

What is geographical segmentation? Splitting up a market by location is also known as geographical segmentation. This is used to split up a target market based on where people live.

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining the primary, secondary and tertiary ...

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

What Is Customer Segmentation? Improve the efficiency and focus of every department in your business with customer segmentation.

The mid-market is a critical yet often overlooked segment of the economy. In Australia, there are around 35,000 mid-market companies, each generating revenues between $25 million and $500 million.

Ethereum is already the second-largest blockchain by market cap, and it's certainly the single most important chain for decentralized finance (DeFi) and many other segments within crypto.