Market segmentation involves dividing a target market into distinct groups with shared characteristics and needs. To get it right, businesses should conduct thorough market research, ...

A market segment is a group of people who share one or more similar characteristics that serve as a baseline for a business decision. Corporations and marketing teams use various criteria, ...

Lifestyle segmentation considers what sorts of lives the people in a business’ target market lead. This may take into account hobbies, sporting interests and other things customers do in their ...

Customer Segmentation vs. Market Segmentation Sometimes, there’s confusion around customer segmentation and market segmentation since many companies use the terms interchangeably.

Unfortunately, most companies "segment" their market merely by using a category from a list of potentially numerous categories. For example, at a recent Forrester conference I watched an analyst list ...

Market segmentation theory is part of a greater attempt to understand the economy based on how bonds are performing. Read on to learn more. S&P 500 +---% | Stock Advisor + ...

If their most profitable segment purchases for one feature, the product development team can enhance or prioritize that feature to expand its largest revenue market. Segmentation and lead ...