Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the influence map ...

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.

Kofluence is India’s leading Ad-Tech influencer marketing agency, powered by a full-stack AI platform that enables both ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

If you ever wonder what makes Dianaperuza stand out in the crowded world of influencers, you’re not alone. This article, Dianaperuza Secrets: How To Unlock ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

Police in Greece are searching for the killer of a University of California, Berkeley professor who was shot and killed on July 4 while visiting Athens to see his children and attend a family custody ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving growth is charting new paths.

After the culture-defining website mysteriously went dark this spring, we spoke to those who rode it out 'til the end to ...

Dan Taylor, Vice President, Global Ads at Google, spoke to e4m on the evolution of Google Search, the AI innovations rolled out and how they shape the scope of digital advertising ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...