As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

The pressure to deliver results is real, but so is the possibility of finding a path that satisfies both the cause and the ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates. Still, there is no shortage of predictions for how creative work will ...

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and ...

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...