As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates. Still, there is no shortage of predictions for how creative work will ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply engrained in finance departments, and, by extension, procurement departments, ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America ...

Keisha High is research & data analyst at SPCSHP, where she works with Reveal, the agency’s Gen Z panel.

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...