Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Never say never,” said Nextdoor CEO Nirav Tolia regarding possibly signing an AI "sky bridge" data licensing deal down the line.

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...