As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in ...

Hakuhodo International Indonesia (HIID) announced the largest leadership structure reshuffle in its history with the appointment of 15 new executives across various divisions. The move comes after ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Chinese lifestyle app Xiaohongshu, also known as RedNote, has rolled out a brand refresh, launching a new slogan, 'Your Lifestyle Interest Community'. The update, along with a revised opening screen, ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads solutions through relatable stories and regional insights. Ad Solutions might not ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts. Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC with Grey Hong Kong, celebrating the ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and creator economy is still bubbling at the edges. McCann's Shilpa Sinha says it’s ...