The Staples Easy Button is virtually useless in the real world — effectively just a desk toy. But its fictional counterpart, featured in the company’s commercials, envisions a idealized button ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...

It’s a cultural icon. The red, plastic “Easy Button” that Staples first introduced as part of a marketing campaign in 2005. It’s not at all uncommon for me find these buttons throughout my ...

Marshall Warkentin is bringing back the Easy Button, just in time for its 20th anniversary. Warkentin joined Staples from wholesaler US Foods seven years ago, after the Sycamore acquisition, to become ...

Redefining What “Easy” Means for the Modern Consumer and Workplace. FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — ...

To commemorate its Easy Button’s 20 th anniversary, Staples is bringing it back. The symbol represents the company's decision to help simplify life for customers. In a stressful world, easy ...

Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a n… ...

Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...

Staples Inc., facing tough competition in office supplies from online players, rolled out a new system Tuesday that taps natural language processing and machine learning. The intent is to fit ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with President ...

Staples is offering an exclusive promotion: get a FREE Staples Easy Button with any $50 purchase in-store or online (offer valid May 28–June 7, 2025, while supplies last¹). Learn more: https ...