1 comment, thousands unfollow: How Ranveer Allahbadia’s controversy exposes the fragility of influencer marketing But the bigger story here isn’t just about Allahbadia.

Everman wrote the first-ever comment to reach 1 million likes. He left the comment on Billie Eilish’s “bad guy” music video five months ago. His comment simply read, “i’m the bald guy.” ...

YouTuber Seth Everman received 1 million likes on Eilish’s video, which is the first comment to do so on the platform. Read more: ‘Batman’ trilogy casts Zoe Kravitz as its Catwoman His ...