New Delhi, Mar 6 () FMCG major ITC today said its Aashirvaad atta has become a Rs 4,000-crore brand in the wheat flour market, with around 28 per cent share in the branded segment.

Aashirvaad Atta has announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru. As the name suggests, ‘Namma Chakki’ aims to be a one-stop destination ...

Dookan Indian Grocery Store Dookan sets €39.99 price for Aashirvaad 2×10kg atta bundle, offering EU-wide delivery, direct sourcing, and value for Indian grocery shoppers.

For wheat flour, the organised segment in India is estimated at Rs 3,500 crore (Rs 35 billion). This is mere fraction of the Rs 30,000 crore (Rs 300 billion) atta business in the country.

Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem.

Aashirvaad has announced the launch of a new range comprising Gluten Free Flour, Ragi Flour and Multi Millet Mix Flour under the umbrella of Aashirvaad Nature’s Super Foods.

FMCG major ITC today said its Aashirvaad atta has become a Rs 4,000-crore brand in the wheat flour market, with around 28 per cent share in the branded segment. The company as part of its ...

Wheat flour brand Aashirvaad set in motion a constipation-focused campaign to engage with mothers in India by flushing out a common problem.