Augmented reality (AR) technology has come a long way ... These tools have been used by several successful companies, including Adidas, which used Adobe Aero to create an interactive AR sneaker ...

The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers ... brands such as New Balance, Adidas, Lacoste, and others are included ...

Using augmented reality (AR) glasses to enable experts to ... Top fashion brands such as Nike, Adidas, and even Gucci, have all used XR successfully through the careful use of digital try on ...