Adidas has created a virtual 3-D world that can be accessed using an upcoming line of five men’s sneakers in an idea that ties into one of the technology trends of the year: augmented reality.

adidas Originals has created a virtual (or augmented) 3D world, the adidas Originals Neighborhood, that will expand out of a real-world collection of sneakers – the adidas Originals Augmented ...

Adidas’ Originals Augmented Reality shoes deliver on the premise of augmented reality – virtual objects superimposed onto real life – with a simple marker sewn into the tongue.

The Adidas footwear range to incorporate augmented reality is called the Originals AR Game Pack and will be available from the Adidas, Size, Offspring, and Adidas Originals stores from February 10th.

That's why brands such as Nike and Adidas are using technology to try to even the playing field for everyone, be it through random launches on an app or by using experiences based around emerging ...

In order to access Adidas' augmented reality store, attendees must download the official ComplexCon app.Throughout the two-day event, notifications will be sent to the users' phones.

Adidas is dropping its all new Ultraboost 19 running shoes later this week, but you won't have to wait in line to get a look at them. The company is partnering with Snapchat to offer an augmented ...

HERZOGENAURACH: Adidas, the sportswear giant, is the latest brand that is seeking to use "augmented reality" to connect with consumers. The German firm has developed five new pairs of trainers, all of ...

Adidas has partnered with mobile services company i-Pop Networks in Singapore. Using online augmented reality technology in this campaign aligns with adidas’ mission to bring trend, hip and coolness ...

Augmented Reality Pack by adidas Originals. Augmented Reality and sneakers meet with this Originals pack. By Sole Collector. Jan 26, 2010. COMMENT ...

HERZOGENAURACH: Adidas, the sportswear giant, is the latest brand that is seeking to use "augmented reality" to connect with consumers. The German firm has developed five new pairs of trainers, all of ...