In the world of estate traditional marketing techniques, printed materials and physical signs have been the go-to strategies.

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Global Chief Marketing Officer Fabiola Torres discusses Gap's new social-first strategy.

How the world's top ad agencies aligned to fix prices in India An Indian flag and advertising companies' logos are seen in this illustration taken June 18, 2025.

NEW DELHI (Reuters) -Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global ...

NEW DELHI (Reuters) -Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global ...

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and agency shifts.