European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey.

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher. According to the IAB, 94% of US advertisers are worried about tariffs, and 45% ...

The advantage is that marketers gain budget guidance, improving budget planning decisions and overall customer experiences with media. Table of Contents The Basics of Marketing Mix Models ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the year before. With budgets stagnant, CMOs are seeking productivity gains ...

EY launches Studio+, a new unit unifying design, sales, CX & marketing tech to compete with Accenture & Deloitte.

Ernst & Young wants a bigger slice of companies’ sales and marketing budgets. The accounting and consulting firm on Tuesday announced the formation of EY Studio+, a new business unit that will ...

CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets ...

A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend ...

Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net balance of –4.8% of firms cut their marketing budgets, contrasting the ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market research and other paid-for marketing.