It was all an elaborate fiction: The students were playing an alternate reality game. Like most freshman orientation programs across the US, one of the goals of this game was to bond first-year ...

It’s an alternate reality game — mixing computer fantasy with real world tasks — and was designed with health goals in mind by a team led by Jane McGonigal, (right and bottom) director of ...

This article reflects on the alternate reality games of 2010, commenting on everything from buried muppet pirate treasure to a national manhunt facilitated by Wired. Read on to learn about the ...

These students were participating in a play-test session of “LUX,” an alternate reality historical fiction game designed by researchers in UCSC’s Game User Interaction and Intelligence (GUII) Lab ...

It was all part of a revolutionary marketing scheme that has since become known as an Alternate Reality Game, or "ARG." While there are a few ARGs that weren't designed to market a new product ...

But this wasn't a situation for the FBI. Rather, it was a very small-scale--and low-tech--version of what is known as an alternate-reality game, an entertainment genre that has grown in popularity ...

This spring, a team of scholars affiliated with the Weston Game Lab and the College developed and presented A Labyrinth, an alternate reality game that utilized the UChicago campus as the playspace ...

Game On. Registration has now begun for the new Smithsonian-museum based alternate reality game, Vanished. Developed by the Massachusetts Institute of Technology (MIT) with funding from the ...

An alternate-reality game launched in 2007 by a Corvallis designer has just won a coveted Peabody Award. And the game’s theme is uncannily relevant today. Ken Eklund, creator of the "World ...

After a series of teasers and an alternate reality game, PlayStation has announced a reveal event for an upcoming first-party title. This weekend, we’ll finally get to see Bungie’s new ...