This underwater ice fishing camera is one of the best on the market with a 1920 x 1080p sensor. It feeds bright vibrant images back to the 7-inch flat panel display.

Basically, it turns the whole unit into a mechanical angler fish. Not the most technologically advance thing on the PowerRay, but the system will put the lure right in front of the camera.

Jeremy Wade, known to Animal Planet viewers as the British biologist and extreme angler who seeks out underwater predators in "River Monsters," visited TODAY Friday morning to talk about his ...

With additional in-app purchases, an angler can get another 21 freshwater calls for $2.99, another 19 saltwater calls for $2.99, 39 fresh- or saltwater calls for $2.99, or all 79 calls for $6.99.

shrimp whisker ...

On the first day of their fishing trip, she caught a fish that was more than 10 pounds. On their second day out, she was trying to use an underwater sonogram tool called LiveScope .