But recently, David Cole, product designer at Quora, posted an epic debunking of the Golden Ratio as the impetus of Apple’s own apple logo (one of the biggest conspiracy theories out there).

So in a funny way, the Apple logo feels like it adheres to some system because it doesn't. I'll close with this, a mockup I made the last time I got real huffy about the golden ratio's utility in ...

Apple's logo artists have infused the iCloud logo with some mathematical elegance. In this case, the golden ratio or φ. The circles in the 'puffs' of the iCloud are sized in a ratio of 1:1.6, an ...

The Golden Ratio is the secret, silver bullet for refined design and balanced aesthetics. It’s on display in great works of art like the Mona Lisa. Even the Apple logo leans on the Golden Ratio ...

Apple's commitment to thoughtful design is legendary, and here's another example. The iCloud logo uses the golden ratio. In short, the golden ratio is an irrational mathematical constant that ...