Apple introduced many new features to its iPhone yesterday, but to understand its strategy and real profound value, you need to focus on its comprehensive product and technology platform strategy.

With the stock down 20% in 2025, Apple could be poised for a comeback with a bold strategic move to bolster its AI prospects, Bank of America says.

Apple's latest iOS 18.2 beta features a new Upgrade to ChatGPT Plus option in the Settings app. The iPhone maker will get a commission for advertising the service across its platform while ...

Apple’s Surprising AI Strategy for Siri Reportedly Includes OpenAI or Anthropic Your email has been sent Apple is reportedly ...

Apple's (AAPL) artificial intelligence efforts are in trouble. The company, which debuted its Apple Intelligence platform during its WWDC developer conference last year, was banking on the ...

Apple will launch an iPhone 17e model early next year, reports Bloomberg's Mark Gurman. The device will be a successor to the ...

Apple is already ahead of the game with Touch ID, Face ID, Secure Enclave, and passkeys—it’s just a matter of enterprise IT catching up with their buying strategy.

In this article we outline Apple’s smart home strategy for 2025, and explain what this means for the HomePod range.

The integration of the Apple Intelligence platform into iPhones may not be enough to keep Apple competitive in the AI arms race. But it seems that an unlikely source may be about to help Apple ...

platform security Apple has told us Macs aren’t secure enough and it continues working to improve their security, as it does across all of its platforms.

Selling Apple TV+ through Prime Video Channels is but a small piece of Amazon’s move to build a streaming marketplace ...

Apple's AI strategy is off to a poor start, and it may be a while before things get better.