Apple brings together global photographers and illustrators for its latest marketing campaign from TBWA\Media Arts Lab.

An image maker captured incredible video of slabbing barrels using only an iPhone. It's something you have to see to believe.

and offered a movie discount to iPhone users. Apple Music also amplified the film's soundtrack. Warner Bros, which marketed and distributed the movie, developed a bespoke campaign that emphasized the ...

Apple’s “Shot on iPhone” campaign by advertising agency TBWAMedia Arts Lab won a Grand Prix award for Creative Effectiveness at the 2025 Cannes Lions International Festival of Creativity in Cannes, ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

The campaign will be distributed across broadcast, digital and social media platforms. And because one film shot on an iPhone is clearly not enough, there's a behind-the-scenes video, also shot on ...

For its 2024 Paris Olympics campaign continuing the long-running “Shot on an iPhone” series, Apple is looking ahead -- far ahead.

Apple has extended its long-running “Shot on iPhone” campaign with a live-action adaptation of manga series “Midnight,” according to details shared with Marketing Dive. The film first debuted in Tokyo ...

Apple has partnered with renowned director Takashi Miike to launch the latest instalment of the technology giant’s Shot on iPhone project. The 19-minute mini-movie series, “Midnight”, centres around a ...

Adding to Apple’s iconic ‘Shot on iPhone’ marketing series is a 30-minute visual spectacle created in India by acclaimed director Vishal Bhardwaj that is receiving some high praise. Shot entirely on ...