Asda’s ‘That’s Asda Price’ slogan, introduced in the 1970s by Yeoward Taylor and Bonner (which later became JWT Manchester), ...

Asda is backing its price proposition to win share back from its rivals in its first campaign with new creative agency Lucky ...

Asda is launching a new campaign which is set to build on the meaning of Asda Price, ensuring it resonates with hardworking ...

Asda has launched a new brand campaign to cement the relevance of its iconic slogan “That’s Asda Price” in today’s retail ...

The new THAT’s Asda Price campaign, featuring a gruff Yorkshire baby, is the first work for the Leeds supermarket giant by ...

The Compleat Food Group described the deal as a “strategic” step towards becoming the UK’s “number one” producer of chilled ...

The Compleat Food Group has announced the acquisition of sandwich filling manufacturer Freshpak for an undisclosed sum.

A food company which supplies major supermarkets and employs hundreds of people in Barnsley has been taken over by new owners.

A provider of egg products, chilled food-to-go snacks, and deli fillers that employs 500 people and turns over more than £90m ...

The addition increases The Compleat Food Group’s total turnover to over £1.3bn and its workforce to more than 6,000 employees ...

PAI Partners portfolio company the Compleat Food Group has acquired Freshpak, a private-label producer of added-value egg products, chilled food-to-go snacks and deli fillers, from Sun European ...

Asda is launching a new campaign to build on the meaning of its well-known slogan, That’s Asda Price, as part of its efforts to win back shoppers. The campaign is the first work of creative agency ...