s actual surroundings. A panel at International CTIA Wireless 2010 this week offered insight on incorporating mobile augmented reality into games, applications, advertising and other mobile sectors ...

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy ... effort to encourage users to its app. For example, the company will be including call-to ...

Apple over the weekend released two new ads for the iPad Pro, one of which highlights augmented reality and another which focuses on what one can do with the Apple Pencil. Both ads are relatively ...

“This changes the definition of in-store advertising in two key ... like experience in the store with augmented reality,” Mr. Pettyjohn said. “For example, an augmented celebrity could ...

(Reuters) - Snap will concentrate on expanding and diversifying its underperforming advertising business with a focus on augmented reality, CEO Evan Spiegel informed employees in a note on Tuesday.