If you look at the Lumus Z-30 Optical Engine for AR glasses, it looks pretty much like an ordinary pair of glasses. But it's AR.

OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

Western New England University is boosting its offerings with augmented reality, with university leadership touting an ...

WiMi has developed a new computing model, the "digital quantum computer," in which quantum bits (qubits) are treated as discrete entities — finite state machines (FSMs), referred to as "digital qubits ...

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, ...

Augmented reality (AR) works by blending the virtual world with the real one. While once a novelty technology, it has now ...

Augmented Reality (AR) and Mixed Reality (MR) technologies are rapidly evolving, bringing exciting possibilities for both old and new users. While Virtual Reality (VR) headsets immerse you in ...

For example, it will at least have the same field of view (52-degrees) and resolution (47 ppi) as the Hololens 2. If Apple aims to create a true augmented reality solution — as opposed to a ...

Each platform has its own software development kit (SDK) for augmented reality experiences without the need for mediators. For example, ARCore for Android and ARKit for iOS. With a world of ...

Explore the future of advertising with AI-created ads and AI Agents watching Ads on behalf of humans. Is this the next big shift in digital marketing? Mexico, US reach deal that puts Trump tariffs ...

Google has agreed to acquire part of HTC’s extended-reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its ...