OpenAI, Meta, Google, and more showed off AI-related TV spots during the big game between the Kansas City Chiefs and ...

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, and in recent years augmented reality (AR) has emerged as a powerful tool ...

iGaming solutions provider SOFTSWISS has won the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025. The awards, held in Barcelona, ...

Augmented reality (AR) works by blending the virtual world with the real one. While once a novelty technology, it has now made its way into the mainstream, experienced through smartphones or tablet ...

Explore the future of advertising with AI-created ads and AI Agents watching Ads on behalf of humans. Is this the next big shift in digital marketing? Mexico, US reach deal that puts Trump tariffs ...

Google has agreed to acquire part of HTC’s extended-reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its ...

However, the screen just exists as a floating window in the void, and while it’s fun it’s not overly immersive – for example ... the world of virtual reality and augmented reality.

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.

Learn More Retrieval-augmented generation (RAG) has become the de facto way of customizing large language models (LLMs) for bespoke information. However, RAG comes with upfront technical costs and ...