FORM has long been one of the leaders in the smart swim goggles market, with Apple even carrying the company's Smart Swim 2 ...

Apple today sent out surveys to some Vision Pro users, asking them a series of questions about the utility of various features, owned ...

Augmented Reality (AR) is no longer a novelty. It's a strategic force reshaping how consumers discover, evaluate and purchase products.

But many people are baffled by what the company just did. Walmart just purchased an entire shopping mall in Pittsburgh, Pa. They paid $34 million for the mall, which is pocket change for Walmart.

Augmented Reality apps are changing the way we shop. With rapid advancements within the industry, shopping convenience is reaching new heights.

Generative artificial intelligence, smart mirrors, augmented reality and virtual reality are a few of the emerging technologies that make experiential retail possible. Here’s how these technologies ...

Shopping experience is important for both citizens and tourists. We present IntelligShop, a novel location-based augmented reality application that supports intelligent shopping experience in malls.

Snap is planning to launch augmented-reality mirrors that allow shoppers in stores to instantly see how clothes look on them without physically trying them on, the company announced today.