Despite some moderation in 2023, the Philippine economy is projected to continue growing. The economy is expected to moderate to 5.9% in 2023 due to high base effects and weaker external demand before ...

In today’s crowded digital economy, having a great product or advanced tech stack is no longer enough. Everyone is optimizing ...

B2B E-commerce platforms help tech businesses sell to other companies. Explore 2025’s top picks with key features, pricing, ...

That’s where b2b content marketing services come in. It’s all about creating stuff that helps other businesses see why they ...

Drawing on years of experience helping businesses digitize and grow, Ryan’s perspective aligns with current data, market ...

If you’re curious about B2B, you’ve got good reason. Selling to other businesses means larger and more frequent orders than ...

Treasury Secretary Dr. Harshana Suriyapperuma yesterday clarified that the Government has not imposed any new tax on ...

Why customer experience matters in B2B supply chains B2B relationships are becoming more nuanced, mirroring the complexity and depth previously reserved for B2C interactions.

How Lenovo’s CMO balances B2C and B2B marketing in the age of AI Emily Ketchen, a veteran of tech companies and the agency world, discusses bringing artificial intelligence into the marketing ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional connection to create lasting impressions and foster long-term business ...

In general, we could summarise it by saying that B2C appeals more to the emotional or to identification with the brand through experiences or advantages of a personal nature. On the other hand, B2B ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and customer-centricity.