BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" By.

BMW advert 'burns' logo on to cinema-goers' eyelids so they can see it when they close their eyes. By NIALL FIRTH FOR MAILONLINE Updated: 05:50 EDT, 21 December 2010 ...