The logo for Taiwan Semiconductor Manufacturing Company is (quite literally) straight out of the ’80s. It’s time for an update. Although less familiar than many of its tech rivals, Taiwan ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

Charity Bejarano, of Bowling Green, was on hand to collect the new poster. She’s a fan of the festival’s signature art. She has a number of the posters, which she displays at home and in her office.