His work blended classic design with a loose ’60s-style energy, giving publications like Rolling Stone an identity that ...

The logo for Taiwan Semiconductor Manufacturing Company is (quite literally) straight out of the ’80s. It’s time for an update. Although less familiar than many of its tech rivals, Taiwan ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.