The instant that my daughter engages in a targeted behavior, we go right to the sticker chart and put a sticker on it with quite a bit of pomp and circumstance. We count how many stickers until ...

Behavior charts can help with potty training, bedtime routines, mealtimes, and more. Next, decide on the ultimate reward that your kid will earn when they achieve a certain number of stickers.

A price chart, then, can be thought of as a graphical representation of emotions such as fear, greed, optimism and pessimism, and human behavior, such as herd instinct.

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. The ...

Human psychology is influenced by a complex network of genes and environmental factors. Studying how and when genes fail to cooperate could broaden our understanding of behavior.

Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical ...