St. Louis University's newly redesigned Billiken mascot sent shivers down many a spine, and although the masked creature itself joked about the reaction (see below), it was ultimately scrapped ...

St. Louis University president Fred Pestello returned to Twitter with another lighthearted video seeking input into the selection of yet another new Billiken mascot.

How, exactly, the Billiken became the Saint Louis mascot depends on the story, many of which tie to John Bender, a student at the university’s law school who became Saint Louis’ coach in 1910.

Over the decades, the St. Louis Billiken has been redesigned a number of times, and the mascot is now a far cry from the original God of Things As They Ought to Be.

Exactly how the Billiken became SLU’s mascot isn’t clear, but all stories point to a student in the early 1900s. John Bender was studying law but took over coaching SLU’s football team and ...

But Billiken 2.0 wasn't the creepiest mascot we've ever seen in recent years. Sure, it probably belongs on this list, but there are much more terrifying masked creatures out there.

The redesigned Billiken mascot, introduced at halftime of the SLU-UMass game, follows in the footsteps of what can only be described as a failed Billiken rebranding last fall.

Saint Louis University in St. Louis MO showed off its latest mascot design on Wednesday night. Say hello to the Billiken, version 2.0.

The Billiken mascot is based by a charm doll created by artist Florence, Pretz, a Missouri native. To buy one or to be given one was to receive good luck.

CBS 2 will have a special presentation of the Bud Billiken Festival. Joe Donlon and Irika Sargent will live in Washington Park at 11:00 a.m.