What Labubu's popularity tells us about the intersection between brain rot marketing, gamification and crowdsourcing ...

Other studies have potentially linked brain rot to emotional desensitization, cognitive overload, negative self-worth and impaired executive function skills, including memory, planning and ...

Researchers lack sufficient data to fully understand the concept of brain rot and what it might lead to. "There really isn't a coherent science around it," Benitez said. There is, however, CDC ...

Brain rot, a tongue-in-cheek term to describe spending too much time online viewing intentionally nonsensical memes, has not been well studied.

America has contributed its fair share to the brain-rot canon; John Pork was dying in memes as early as 2023. Okay, so what is Italian brain rot?

‘Brain rot’ was also declared Oxford’s Word of the Year in 2024. Here's how to know if you're experiencing it, and the many ways to counter it.

Preventing brain rot involves proactive daily habits for a sharp mind. Start small, stay consistent, and enhance mental strength.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of AI-generated characters that are flooding TikTok.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok.

The Vertikal Rotierender Fisch meme—the vertically rotating fish—is a brain rot meme and trend from German TikTok. Here's what it's about.