Should you focus on lead generation or brand awareness? Discover why aligning both is key to driving sustainable marketing ...

Bausch + Lomb’s campaign builds off its survey results to address misconceptions and connect audiences to accurate information.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

A new survey-based report of small and medium-sized business (SMB) owners reveals troubling churn rates, but also untapped ...

Premium Juicer brand Kuvings is ramping up its dynamic online marketing strategy to strengthen connections with consumers ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as ...

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Prashant Tripathy, CEO and Managing Director, Axis Max Life said, The IPQ 7.0 Rural Edition signals a defining shift -- a ...

The latest survey conducted by the Motorsport Network on behalf of Formula 1 shows just how strong ties to the series, a team ...

With VC funding down, B2B companies might have to think about how to self-finance new projects. Jenny Sagstrom at Sköna explains why this is all the more reason to invest in your brand.