Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world.

Nearly half (48%) of British B2B manufacturers will prioritise strategic investment in Augmented and Virtual Reality (AR / VR) technologies in 2025 in order to meet demands from Business-to-Business ...

Mercedes also wants to use augmented reality glasses for immersive virtual brand experiences. It would allow interaction with vehicles and customization for prospective buyers. The new Mercedes ...

Apple’s plans for tethered glasses were nixed, but it may still have designs on AR glasses and its upcoming iPhone SE 4.

Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

It adds the option to apply augmented reality (AR) effects and backgrounds when using the camera through ... out of China shows that the Korean brand's upcoming XR device will share some features ...

In retail, several brands have been creating interactive ... surgery and another to remove a cancerous tumor. “When using augmented reality in the operating room, it’s like having a GPS ...

UC Davis Health surgeons use augmented reality during operations and as an educational tool.UC Davis Health surgeons use augmented reality during operations and as an educational tool. UC Davis ...

Cloudinary 3D drives conversions and reduces returns by enabling brands to create and deliver 3D, AR, and photorealistic ...

A team of New Mexican developers placed first at an annual Massachusetts Institute of Technology competition in January for ...

Soon people were using two telescopes lashed together to create binocular vision. With the advent of augmented reality ... Unistellar is a brand that already makes advanced and user-friendly ...