Augmented reality can truly help a client buy a product, by allowing her to try it on, boosting her confidence that she knows how to use it, or giving her an experience that informs more about how and ...

Global businesses are embracing augmented reality (AR) and virtual reality (VR) to connect with consumers around the world.

In Indonesia, soda beverage brand Coca-Cola finds itself with an interesting predicament: among its young market of teenagers, Coca-Cola is a well-loved brand…of clothing.

Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

Mercedes also wants to use augmented reality glasses for immersive virtual brand experiences. It would allow interaction with vehicles and customization for prospective buyers. The new Mercedes ...

UC Davis Health surgeons use augmented reality during operations and as an educational tool.UC Davis Health surgeons use augmented reality during operations and as an educational tool. UC Davis ...

Cloudinary 3D drives conversions and reduces returns by enabling brands to create and deliver 3D, AR, and photorealistic ...

A team of New Mexican developers placed first at an annual Massachusetts Institute of Technology competition in January for ...

Soon people were using two telescopes lashed together to create binocular vision. With the advent of augmented reality ... Unistellar is a brand that already makes advanced and user-friendly ...

They use a new technique combining augmented reality and the concept ... experiences Available from a number of cosmetics brands, this virtual reality experience allows users to test all kinds ...