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Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.
Bud Light's Super Bowl ad may help the company rebound from their disastrous 2023 partnership with Dylan Mulvaney, according to industry experts and insiders.
Bud Light has not yet recuperated from the Dylan Mulvaney controversy, according to a former Anheuser-Busch executive Anson Frericks.
Bud Light's newest Super Bowl commercial spotlights Post Malone, Shane GIllis and Peyton Manning as 'Big Men of Cul-de-Sac ...
Zinger Key Points Bud Light has a new ad campaign to target college football fans. The beer brand, once criticized for being "woke," hired edgy comedian Shane Gillis to help pen new ads.
Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan ...
More than a year after a boycott drained the sales of what was once the most popular beer, Bud Light tumbled in the rankings again, falling to third.
Bud Light boycott still hammers local distributors 1 year later: 'Very upsetting' "Sales cratered and sat there," an industry analyst said.
The calls for boycott came one month after UGG announced its Pride Month campaign.
Worried about alienating customers after conservative boycotts slashed sales, some mainstream brands are scaling back Pride merch and promotions.
Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.
Sales of Bud Light continued to fall in the U.S. after a 2023 boycott over the brand's partnership with Dylan Mulvaney, a transgender influencer.