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As of FY24, 85% of Zudio’s items are priced under Rs 1,000, and most of its core SKUs hover around the Rs 300– Rs 500 range. “Affordability is the brand,” a retail analyst at Edelweiss noted.

And so something has to change with that business model. And we sit in between 80 percent of the AI companies use Cloudflare, similar—you know, 20 to 30 percent of the web uses Cloudflare.