Your business model can make the difference between world-leading success and dismal failure. Just ask the people behind the Xerox 914. In 1959, the first dry-process, plain-paper copier was a ...

The business model canvas, and the business motivation model as well as the design thinking, customer journey map and simple SWOT analysis can be very useful at the product and marketing level.

The canvas’s main objective is to help companies move beyond product-centric thinking and towards business model thinking.