Don't throw away your hard-earned connections by buying an email list and potentially damaging a great line of marketing communication.

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it’s sometimes tempting to want to jump ahead in line.

After 17 years in email marketing, I've seen marketers make every mistake possible, from sending messages riddled with typos, to mailing the unsubscribe file instead of the active list, to promoting a ...

Ars Technica’s Jon Brodkin found himself on Best Buy’s official email list and he did the sensible thing most people do and tried to unsubscribe. It didn’t work.

Renting, swapping and selling campaign email lists to new candidates and causes is a booming political business, but it comes with risks.

Forget what you heard about the value of outside email lists. It's better not to use them, an expert says.