Chester’s Cameo arrival coincides with the 75th anniversary of the Cheetos brand, which leads to Chester’s birthday party later this year. Videos by ComicBook.com ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Spring's hottest new designer? Chester the Cheetah. Yes, the Cheetos mascot is now ...

The Spot:A woman washing her clothes at a Laundromat has a spat with a rude lady she encounters. Moments later, the first woman notices an animated cheetah sitting in the corner of the room ...

Now, thanks to a partnership with Frito Lay, gamers can engage in horticultural battle as a new, perhaps unexpected, character: Chester the Cheetah, Cheetos’ puckish spokesfeline.