Led by Coca-Cola ®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke ®, Fanta ®, Sprite ®, Coca-Cola Zero ...

VideoCoke has ditched its "Open Happiness" campaign launched in 2009 and launched an entirely new brand idea, "Taste The Feeling." The campaign's early showing proves that brands should stay away ...

The World of Coca-Cola in Atlanta celebrates 25 years of sharing happiness on Sunday, May 24. The attraction is marking the anniversary with special t ...

Coca-Cola changed their marketing strategy, ... was “Open Happiness,” ranged from commercials about Indian and Pakistani relations, all the way to a massive Superbowl campaign on cyberbullying.

Coca-Cola's Happiness Machine video is a perfect example of how viral happiness can be. The brand's first viral venture captures what happened when they placed a very special vending machine on a ...

Atlanta-based Coca-Cola will replace the tagline “Open Happiness,” which was launched in 2009, with “Taste the Feeling,” the beverage giant reported Tuesday.

In a bold move beyond beverages, The Coca-Cola Company is stepping deeper into the music world with the launch of real thing records. (rtr), a new global record label created in partnership with ...

Enter Coca-Cola with the latest in its series of Happiness-engendering live stunts, this one designed to bring together strangers over a meal in a Neapolitan square.

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Customer-centricity, key for increasing engagement with retail audiences, was a primary focus during educational sessions and discussion at the 2013 National Retail Federation (NRF) BIG Show. During a ...