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The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
Coca-Cola's iconic brand power hasn't translated into strong investment returns. Click here to read what makes KO stock a ...
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.
The Coca-Cola 600 is one of the four crown jewel events on the NASCAR schedule. Here's why it is and what the event means beyond the race.
Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...
“The Coca-Cola logo has become an American icon dipped in nostalgia and flavor,” he says. “The signature look of the word mark helps the brand’s logo feel authentic and refreshing.
Epic Universe Coca-Cola Bottle The bottle’s wrap features the Epic Universe logo against a starry sky. It’s below the Coca-Cola logo, which is against a red background.
Coca-Cola continues to uplift Black women through multiple engagements as the presenting sponsor of the Essence Festival of Culture.
Coca-Cola Stands On DEI, Stating It’s ‘Good For Our Business’ The Atlanta-based company has heightened its ambitious DEI goals.
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales John David Mercer/USA Today Sports via Reuters via CNN Newsource BodyArmor's old bottle design.