The jolly, rotund figure of Santa Claus in a red suit is a staple of Christmas imagery. While Santa's figure existed before, Coca-Cola played a pivotal role in popularizing and solidifying this modern ...

Coca-Cola began using Santa Claus in advertisements in the 1910s and 1920s. With plans to keep using Santa, Coke hired an artist to create a new exclusive version of the famous Christmas character.

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation Share on Facebook ...

At that time, the image of Santa Claus was not very well known. It was not until the 1930s, thanks to Coca-Cola, that the character became popular in the US.

Coca-Cola did help popularize today’s image of Santa Claus, but its version of Santa drew inspiration from an 1822 poem and earlier Santa depictions. Skip Navigation Share on Facebook ...