The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

TCCC stands for “The Coca-Cola Company” and “unity” stands for, I guess, the idea that this one font can unify much of Coca-Cola’s messaging, but also hints at Coca-Cola’s long ...

Coca Cola certainly has its business issues. Particularly with its carbonated namesake. However, I would argue their sugary slide is at least blunted by a supremely potent, one-word brand idea ...

The word “crispy” isn’t necessarily one you’d associate with a can of Diet Coke – but that’s exactly what Gen Z is calling the popular drink when it’s served to chilled “perfection ...

The “Best Coke Ever?” campaign first launched in 2021, unveiling a new recipe and package design for Coca-Cola Zero Sugar. The new marketing makes an appeal to Gen Z consumers.

By Alexis Benveniste, CNN Business Coca-Cola thought personalized bottles might bring some summer fun to its fans. Instead, it met the internet. The company’s make-your-own label promotion lets ...

“Grease” is the word but “Coke” will be a close second. The overall sponsor has landed a Coke vending machine onstage, front and center, among other mentions.

Coca-Cola’s online bottle personalisation tool will not allow customers to customise their pride bottles with the word ‘lesbian’. The issue was pointed out on Twitter, where Arthur Webber ...

Coca-Cola's mobile ad chief sparks controversy with bold statements, igniting discussions on marketing strategies.