Perhaps Instagram, one of the few tech companies to embrace the script logo, will opt for a more Gen-Z friendly design as it competes with TikTok’s chunky logo. Or we may see more incremental ...

Jaguar Starts Over With New Logo, Electric Dreams, And A Big Question Mark. The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks ...

10. Chanel/Gucci It's one thing for your logos to look the same, but it's another for two companies within the same industry to be this closely related on a visual level.

While consumer-facing brands pay top dollar for logos that stand out in the marketplace, branding for B2B companies that sell things like cloud computing or cybersecurity tend to be reserved—and ...

For example, Gottlieb Daimler's sons adopted the three-pointed star in the Mercedes-Benz logo. Daimler was one of the car company's founders, and he once used a similar star to mark the family's ...

The problem is, for the past 14 years, the word mark and logo have been separate. But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of ...