CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

The Federal Trade Commission is reportedly pitching a merger condition that would forbid advertising agencies from boycotting platforms based on political content, in a move that could benefit Elon ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

"Employers tell us they are noticing that many applications look and sound the same, suggesting that AI is flattening ...

The January executive order gave agencies until July 1 to complete a review and identify DEI in their policies, which Braun ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

When you pick up a carton of milk, a ready-to-drink coffee, or a plant-based beverage, you probably don’t think much about ...

Regulatory shifts and market changes have disrupted the status quo. Learn why now is the critical time to revisit your ...