Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Performance marketing is a form of advertising in which the advertiser only pays a platform for achieved results, such as clicks, leads, or conversions. This marketing concept, ergo, ensures a more ...

Performance marketing is results-driven advertising in which the advertiser only pays a platform for achieved results, such as clicks or conversions. This marketing concept ensures a more efficient ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Unilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the ...

As the advertising industry continues to evolve, incorporating enhanced informed approaches has become a fundamental concept for success. By leveraging data-driven strategies and personalized ...

Is storytelling an abstract concept or concrete tactic in B2B marketing? Alex Clarke presents five B2B examples of emotional storytelling as chosen by senior marketers.Once upon a time in a dark, ...

Are you looking for marketing video examples or ways to make your videos effective and engaging? Video marketing could be the solution you need. It’s a popular and increasingly essential tool for ...

As a marketer, you're likely looking toward better days ahead. With that in mind, here are my predictions for seven digital marketing concepts that will matter the most in 2023.